Think Different di Viktor Hertz è il modo originale del graphic designer svedese di rendere omaggio alle innovazioni introdotte negli anni da Apple. Con questo esercizio di stile, che reinterpreta il logo iconico del brand statunitense, Hertz affronta i diversi modi del “pensare diverso” attraverso uno dei simboli del nostro secolo.
L’artista ha voluto scrivere una lettera al colosso di Cupertino per chiarire ogni malinteso sull’intero progetto:
dear apple,
this is not meant to be an infringement on your corporate business and logo (or maybe it already is?).
this is my tribute to apple, and all the creativeness that surrounds your company and your products.
if you want me to take these images down, please contact me, and I will (I hope you’re fine with it, though).
if you happen to even like this little project of mine, feel free to write me a note, I have many more ideas.
I did these in less than 48 hours. give me a week, and I’ll make you a hundred. I think different.
best,
viktor hertz
