Category: Art Published on 08 Nov, 2012 Tags: , , , , ,

ABSOLUT VODKA introduces ABSOLUT UNIQUE – a limited edition of nearly four million uniquely designed and individually numbered bottles. To make every bottle become a one-of-a-kind work of art, ABSOLUT had to re-engineer the entire production process. The colourful, vibrant bottles will be distributed worldwide. Everyone will find a design that catches their eye and becomes a truly personalised gift – or the perfect addition to a party or collection.

For ABSOLUT UNIQUE, ABSOLUT had to re-engineer its entire production line. It required a complex interaction of human and mechanical elements, and a carefully orchestrated randomness, to achieve the desired end result. Splash guns and colour-generating machines were set up and complex coating, pattern and placement algorithms were programmed in to ensure that no two bottles would be alike. Thirty-eight different colours were used, and fifty-one pattern types were applied to the bottles. A striking look was achieved by colour contrasts and a white, mat paper label that features each bottle’s unique number.

(Click images for full size photos)

ABSOLUT UNIQUE from URDesign on Vimeo.

images & video courtesy of ABSOLUT


Lotus Dome by Daan Roosegaarde
Kolorit by Katrin Korfmann @ Kai Hilgemann Gallery
inDITO by Vito Nesta
The Refugia Hotel by Mobil arquitectos in Chiloé
AirCraft Photographed from Below by Jeffrey Milstein
James Turrell Reimagines the Guggenheim Rotunda for its solo exhibition in New York
Qin, the Eternal Emperor and his Terracotta Warriors at Bernisches Historisches Museum by Holzer Kob...
Merge: Gus Petro put New York In The Grand Canyon
FARM 432: breeding insects to eat at home
Suburban by Ian Strange at National Gallery of Victoria
Fashion In Leaves by Tang Chiew Ling
Artist Creates Living Replica of Van Gogh's Ear
Reflected Roof by Akane Moriyama + Jasper Carlsen
Social Pool by Alfredo Barsuglia
Réalité installation in Paris by Boa Mistura
Tales of Auto Elasticity by Chris Labrooy
VK-1 Headphones by Eugeni Quitllet for Aëdle
Lapka x Google Project Ara
Waterlicht installation by Daan Roosegaarde
Richard Wilson’s ‘Hang On A Minute Lads, I’ve Got A Great Idea’ at the Peninsula Hotel, Hong Kong

Leave a Reply

Your email address will not be published.

five × = 30

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>


Submit Your Work