ABSOLUT UNIQUE

Category: Art Published on 08 Nov, 2012 Tags: , , , , ,
absolut-unique-bottles

ABSOLUT VODKA introduces ABSOLUT UNIQUE – a limited edition of nearly four million uniquely designed and individually numbered bottles. To make every bottle become a one-of-a-kind work of art, ABSOLUT had to re-engineer the entire production process. The colourful, vibrant bottles will be distributed worldwide. Everyone will find a design that catches their eye and becomes a truly personalised gift – or the perfect addition to a party or collection.

For ABSOLUT UNIQUE, ABSOLUT had to re-engineer its entire production line. It required a complex interaction of human and mechanical elements, and a carefully orchestrated randomness, to achieve the desired end result. Splash guns and colour-generating machines were set up and complex coating, pattern and placement algorithms were programmed in to ensure that no two bottles would be alike. Thirty-eight different colours were used, and fifty-one pattern types were applied to the bottles. A striking look was achieved by colour contrasts and a white, mat paper label that features each bottle’s unique number.

(Click images for full size photos)

ABSOLUT UNIQUE from URDesign on Vimeo.

images & video courtesy of ABSOLUT

Recommended:

Grime Writer Pen by Jakob for Suck UK
Temporary Sand Drawings by Tony Plant
Wally, the iPhone Wallet reimagined by Distil Union
Taxi-Dermy Lenticular Prints by Joe Jin
YAP MAXXI 2013: HE installation by BAM!
Merge: Gus Petro put New York In The Grand Canyon
DISQUIET: Kate MccGwire solo exhibition in Paris
KAWS@PAFA: KAWS' solo exhibition at Pennsylvania Academy of Fine Arts
One Loop Portrait a Week by Romain Laurent
Durr, Shivering Bracelet that Investigates Our Perception of Time
25 Limited Edition Really Tattooed Bottles by Sébastien Mathieu for J&B
Moon installation in Lausanne by SpY
POW! WOW! Hawaii x Versace Mural with Tristan Eaton
Artist Creates Living Replica of Van Gogh's Ear
US Dollars re-imagined by Travis Purrington
Corners by Martino Gamper for Prada
Mark Reigelman installs a Giant Nest Chair in Monterrey, Mexico
Loop.pH re-creates the cosmos inside a 9M sphere inflated
Barbara Bernát reimagines Hungarian banknotes
Hello Kitty T-shirt collection for men designed by Nendo for Sanrio

Leave a Reply

Your email address will not be published.


eight × = 64

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>

 

Submit Your Work