ABSOLUT UNIQUE | urdesign magazine

ABSOLUT UNIQUE

Category: Art Published on 08 Nov, 2012 Tags: , , , , ,
absolut-unique-bottles

ABSOLUT VODKA introduces ABSOLUT UNIQUE – a limited edition of nearly four million uniquely designed and individually numbered bottles. To make every bottle become a one-of-a-kind work of art, ABSOLUT had to re-engineer the entire production process. The colourful, vibrant bottles will be distributed worldwide. Everyone will find a design that catches their eye and becomes a truly personalised gift – or the perfect addition to a party or collection.

For ABSOLUT UNIQUE, ABSOLUT had to re-engineer its entire production line. It required a complex interaction of human and mechanical elements, and a carefully orchestrated randomness, to achieve the desired end result. Splash guns and colour-generating machines were set up and complex coating, pattern and placement algorithms were programmed in to ensure that no two bottles would be alike. Thirty-eight different colours were used, and fifty-one pattern types were applied to the bottles. A striking look was achieved by colour contrasts and a white, mat paper label that features each bottle’s unique number.

(Click images for full size photos)

absolut unique 1 ABSOLUT UNIQUE absolut unique 2 ABSOLUT UNIQUE absolut unique 3 ABSOLUT UNIQUE

ABSOLUT UNIQUE from URDesign on Vimeo.

images & video courtesy of ABSOLUT

Recommended:

Karim Rashid and Lorenzo Truant, Art Director at Axo Light, tell us about their new lamp Nafir
Cover for iPad by Solid Gray
The Fast Track Trampoline by Salto
L'Enfant Extérieur (The Outer Child) by Cristian Girotto
The Refugia Hotel by Mobil arquitectos in Chiloé
Humus, Giuseppe Licari's installation with trees roots
Temporary Sand Drawings by Tony Plant
FireFly: the all weather Trike by GeoSpace Studio
James Turrell Reimagines the Guggenheim Rotunda for its solo exhibition in New York
Marco Sodano Pixilates Classic Masterpieces with LEGO
Miner on the Moon by Alex Chinneck
Hand Drawn Rotoscoping Gifs by Matthias Brown
Louis Vuitton creates tailor-made luggage for the BMW i8
BMW CS Vintage concept car by David Obendorfer
Weighing Handle by Selma Durand
Musician Plays Violin with Strings made of Human Hair
Robert Morris' Glass Labyrinth, Kansas City
Planetary Panoramas - 360° Panoramic Timelapse by Vincent Brady
Japanese Artist sent Bonsai into Space
Necklace inspired by Miley Cyrus's Wrecking Ball video by TO+WN Design

Leave a Reply

Your email address will not be published.


six + = 15

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>

 

Submit Your Work