According to custom, every year at the beginning of December a traditional Christmas tree adorns Hasselt’s main square. But this year it looks a bit different. Belgian company Mooz in collaboration with local residents the city of Hasselt have made an impressive ‘Taste Tree’ out of old white plates and cups. White porcelain with a gold or blue design has also been incorporated. The Christmas tree is 9 metres high and 6 metres in diameter. The tree is made up of around 5 000 items of crockery.
Inge Vanluyd and Stefan Vanbergen of the creative agency Mooz said: ‘At home we all have odd plates and cups which just don’t go with anything and as a consequence never find their way out of the cupboard. We noticed that friends and family also had ‘spare’ plates hanging around the house. This was enough to get us thinking about a creative destination for these everyday objects. That’s how we ended up with a porcelain Christmas tree in the city of Hasselt (Belgium) ‘The Capital of Taste’. We decorated the tree with objects which would otherwise have remained invisible’.