The new Republic of Fritz Hansen Store in Milan by Studiopepe

Category: Architecture Published on 19 Dec, 2012 Tags: , , , , , ,

The new Store, located in the heart of Brera in Corso Garibaldi, replaces the Fritz Hansen showroom that has been completely renovated by Studiopepe. The Store, which will be a source of inspiration for private individuals, architects and designers, is home to the entire Fritz Hansen collection in addition to a few but significant pieces by Nordic brands such as USM, String Furniture, Hay, Norman Copenhagen, Ferm Living, Another Country, OMM Design and products by the designers David Taylor and Jón Helgi Hólmgeirsson.

The design concept focuses on a new aesthetic that aims to mix Nordic style with Milanese style, combining historic pieces of the brand with works by new designers and Scandinavian brands never before distributed in Italy. The space is characterized by new lights and colors and the design is dominated by a wall intersecting the three floors, featuring a graphic pattern loosely based on the work of Arne Jacobsen.

The basement, intended mainly for the offices of Fritz Hansen, will also feature a more technical section dedicated to furnishing contracts, while still reflecting the mood and quality that characterize this new space in Corso Garibaldi. One of the special novelties of the Store is the area titled Capsule. This is a separate area inside the store, a project within a project that will continue to function separately, periodically hosting site-specific installations, special editions and other specifically designed events.

(Click images for full size photos)

images ©  Andrea Ferrari


Nest, the Ecologic Pavilion In Alsace by Studio 1984
Enclave House by BKK Architects
Shift Top House by Meridian 105 Architecture
YAK01 House by AA-D | Ayutt and Associates Design
Le Temps Machine by Moussafir Architectes
House in Ofuna by LEVEL Architects
SO? inaugurates the Sky Spotting Stop in Istanbul
White Cave House by Takuro Yamamoto Architects
City Center Pavilion and Main Square by COMAC
Louisiana State Museum and Sports Hall of Fame by Trahan Architects
Tel Aviv Townhouse by Pitsou Kedem
Reality Lab. Issey Miyake Store by Tokujin Yoshioka
The Manta Resort's Underwater Room opens Off Pemba Island
Light Cave restaurant & bar in Tokyo by Moriyuki Ochiai Architects
Haffenden House in New York by PARA Project
Writer’s Shed in London by Weston Surman & Deane
ODEEH Berlin boutique by Zeller & Moye
Jellyfish Barge - floating agricultural greenhouse by Studiomobile
Camarim Arquitectos extended a Lisbon apartment to include a Turkish bath
Recreation House Near Utrecht

Leave a Reply

Your email address will not be published.

six × = 54

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>


Submit Your Work