The new Republic of Fritz Hansen Store in Milan by Studiopepe | urdesign magazine

The new Republic of Fritz Hansen Store in Milan by Studiopepe

Category: Architecture Published on 19 Dec, 2012 Tags: , , , , , ,
1-the-new-fritz-hansen-showroom-in-milan-by-studiopepe

The new Store, located in the heart of Brera in Corso Garibaldi, replaces the Fritz Hansen showroom that has been completely renovated by Studiopepe. The Store, which will be a source of inspiration for private individuals, architects and designers, is home to the entire Fritz Hansen collection in addition to a few but significant pieces by Nordic brands such as USM, String Furniture, Hay, Norman Copenhagen, Ferm Living, Another Country, OMM Design and products by the designers David Taylor and Jón Helgi Hólmgeirsson.

The design concept focuses on a new aesthetic that aims to mix Nordic style with Milanese style, combining historic pieces of the brand with works by new designers and Scandinavian brands never before distributed in Italy. The space is characterized by new lights and colors and the design is dominated by a wall intersecting the three floors, featuring a graphic pattern loosely based on the work of Arne Jacobsen.

The basement, intended mainly for the offices of Fritz Hansen, will also feature a more technical section dedicated to furnishing contracts, while still reflecting the mood and quality that characterize this new space in Corso Garibaldi. One of the special novelties of the Store is the area titled Capsule. This is a separate area inside the store, a project within a project that will continue to function separately, periodically hosting site-specific installations, special editions and other specifically designed events.

(Click images for full size photos)

2 the new fritz hansen showroom in milan by studiopepe The new Republic of Fritz Hansen Store in Milan by Studiopepe 3 the new fritz hansen showroom in milan by studiopepe The new Republic of Fritz Hansen Store in Milan by Studiopepe 4 the new fritz hansen showroom in milan by studiopepe The new Republic of Fritz Hansen Store in Milan by Studiopepe 5 the new fritz hansen showroom in milan by studiopepe The new Republic of Fritz Hansen Store in Milan by Studiopepe 6 the new fritz hansen showroom in milan by studiopepe The new Republic of Fritz Hansen Store in Milan by Studiopepe 7 the new fritz hansen showroom in milan by studiopepe The new Republic of Fritz Hansen Store in Milan by Studiopepe 8 the new fritz hansen showroom in milan by studiopepe The new Republic of Fritz Hansen Store in Milan by Studiopepe 9 the new fritz hansen showroom in milan by studiopepe The new Republic of Fritz Hansen Store in Milan by Studiopepe 10 the new fritz hansen showroom in milan by studiopepe The new Republic of Fritz Hansen Store in Milan by Studiopepe 11 the new fritz hansen showroom in milan by studiopepe The new Republic of Fritz Hansen Store in Milan by Studiopepe 12 the new fritz hansen showroom in milan by studiopepe The new Republic of Fritz Hansen Store in Milan by Studiopepe 13 the new fritz hansen showroom in milan by studiopepe The new Republic of Fritz Hansen Store in Milan by Studiopepe 14 the new fritz hansen showroom in milan by studiopepe The new Republic of Fritz Hansen Store in Milan by Studiopepe 15 the new fritz hansen showroom in milan by studiopepe The new Republic of Fritz Hansen Store in Milan by Studiopepe 16 the new fritz hansen showroom in milan by studiopepe The new Republic of Fritz Hansen Store in Milan by Studiopepe 17 the new fritz hansen showroom in milan by studiopepe The new Republic of Fritz Hansen Store in Milan by Studiopepe 18 the new fritz hansen showroom in milan by studiopepe The new Republic of Fritz Hansen Store in Milan by Studiopepe 19 the new fritz hansen showroom in milan by studiopepe The new Republic of Fritz Hansen Store in Milan by Studiopepe 20 the new fritz hansen showroom in milan by studiopepe The new Republic of Fritz Hansen Store in Milan by Studiopepe

images ©  Andrea Ferrari

Recommended:

AZC | Bridge in Paris
Paviljoen Puur at Fort Diemerdam by Emma Architecten
T House in Milan by Takane Ezoe + Modourbano
X House by Cadaval & Solà-Morales Arquitectos
Penhaligon's shop in London by Christopher Jenner
Messe Basel New Hall by Herzog & de Meuron
Torquay House by Wolveridge Architects
Mathieu Lehanneur: Electric, the new cultural platform in Paris
Fiesta Del Vino Wine Bar by mode:lina
INABA Architects: Red Bull Music Academy in New York
Ikibana Restaurant and Lounge in Barcelona by El Equipo Creativo
Plessi Museum: the first Italian museum on a motorway
Casa Cubo by Isay Weinfeld
Auckland Art Gallery by Francis-Jones Morehen Thorp
Loft FOR in Brussels by adn Architectures
Black House in Normandy by Marchi Architectes
Swedish artist Jonas Dahlberg designs the Norway's July 22 Memorial
The Studio apartment in Woolloomooloo by Nicholas Gurney
3.1 Phillip Lim Pop-up Store by Schemata Architects at Isetan Shinjuku
Art'otel Amsterdam by ADP Architecture

Leave a Reply

Your email address will not be published.

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>

 

Submit Your Work