The new Republic of Fritz Hansen Store in Milan by Studiopepe

Category: Architecture Published on 19 Dec, 2012 Tags: , , , , , ,

The new Store, located in the heart of Brera in Corso Garibaldi, replaces the Fritz Hansen showroom that has been completely renovated by Studiopepe. The Store, which will be a source of inspiration for private individuals, architects and designers, is home to the entire Fritz Hansen collection in addition to a few but significant pieces by Nordic brands such as USM, String Furniture, Hay, Norman Copenhagen, Ferm Living, Another Country, OMM Design and products by the designers David Taylor and Jón Helgi Hólmgeirsson.

The design concept focuses on a new aesthetic that aims to mix Nordic style with Milanese style, combining historic pieces of the brand with works by new designers and Scandinavian brands never before distributed in Italy. The space is characterized by new lights and colors and the design is dominated by a wall intersecting the three floors, featuring a graphic pattern loosely based on the work of Arne Jacobsen.

The basement, intended mainly for the offices of Fritz Hansen, will also feature a more technical section dedicated to furnishing contracts, while still reflecting the mood and quality that characterize this new space in Corso Garibaldi. One of the special novelties of the Store is the area titled Capsule. This is a separate area inside the store, a project within a project that will continue to function separately, periodically hosting site-specific installations, special editions and other specifically designed events.

(Click images for full size photos)

images ©  Andrea Ferrari


HHD_FUN | Rizhao Visitor Center, China
Swimming pool / terrace addition to a historic building in Sofia by I/O architects
Mathieu Lehanneur: Electric, the new cultural platform in Paris
Cosgriff House by Christopher Polly
Foscarini Store in New York by Ferruccio Laviani
Les Bébés Cupcakery by JC Architecture
Summerhouse Lagnö by Tham & Videgård Arkitekter
Louisiana State Museum and Sports Hall of Fame by Trahan Architects
Ptuj Dominican Monastery turned into Performance Center by Enota
Restaurant On The Sea by Case-Real
Qbic Hotel London by Blacksheep
In/Out by Agence Jouin Manku
El Té – Casa de Chás by Estúdio 30°51° + Mariana Bogarin
Chhatrapati Shivaji International Airport – Terminal 2 by SOM
House of Stairs by Dellekamp Arquitectos
Glebe House by Nobbs Radford Architects
The Lotus Building by Studio505, Wujin
Holypopstore Concept Store in Rome
De Gaspé House by la SHED architecture, Montréal
A Look Inside the Whitney’s New Building

Leave a Reply

Your email address will not be published.

− one = 7

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>


Submit Your Work