The new Republic of Fritz Hansen Store in Milan by Studiopepe

Category: Architecture Published on 19 Dec, 2012 Tags: , , , , , ,
1-the-new-fritz-hansen-showroom-in-milan-by-studiopepe

The new Store, located in the heart of Brera in Corso Garibaldi, replaces the Fritz Hansen showroom that has been completely renovated by Studiopepe. The Store, which will be a source of inspiration for private individuals, architects and designers, is home to the entire Fritz Hansen collection in addition to a few but significant pieces by Nordic brands such as USM, String Furniture, Hay, Norman Copenhagen, Ferm Living, Another Country, OMM Design and products by the designers David Taylor and Jón Helgi Hólmgeirsson.

The design concept focuses on a new aesthetic that aims to mix Nordic style with Milanese style, combining historic pieces of the brand with works by new designers and Scandinavian brands never before distributed in Italy. The space is characterized by new lights and colors and the design is dominated by a wall intersecting the three floors, featuring a graphic pattern loosely based on the work of Arne Jacobsen.

The basement, intended mainly for the offices of Fritz Hansen, will also feature a more technical section dedicated to furnishing contracts, while still reflecting the mood and quality that characterize this new space in Corso Garibaldi. One of the special novelties of the Store is the area titled Capsule. This is a separate area inside the store, a project within a project that will continue to function separately, periodically hosting site-specific installations, special editions and other specifically designed events.

(Click images for full size photos)

images ©  Andrea Ferrari

Recommended:

Bao House by dot Architects
Drift Pavilion by Snarkitecture @ Design Miami/ 2012
DNB Bank Headquarters by MVRDV
The Mistral Wine and Champagne Bar in São Paulo by Studio Arthur Casas
Wiesergut Hotel by Gogl Architekten
Me London Hotel by Foster + Partners
Farang Restaurant in Stockholm by Futudesign
Museum for Architectural Drawing by SPEECH Tchoban/Kuznetsov
Sagaponack House by Bates Masi Architects
Stacked House in Montréal by NatureHumaine
Bear Garage by Onion
A Tailor's Ritual by CHMARA.ROSINKE
Besiktas Fish Market refurbishment by GAD
BALTIC THERMAL POOL PARK – Architecture Competition
The White Wave building in Milan by Piuarch
Léo Lagrange Stadium by archi5, Toulon
Holypopstore Concept Store in Rome
Denim R & D studio by Zemberek Design Office, Istanbul
JPG.ARQ refurbishes an apartment at Paulicéia Building, São Paulo
Birdman's Nest Apartment in Moscow By ARCHI TE KTO

Leave a Reply

Your email address will not be published.


+ 8 = twelve

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>

 

Submit Your Work