The new Republic of Fritz Hansen Store in Milan by Studiopepe | urdesign magazine

The new Republic of Fritz Hansen Store in Milan by Studiopepe

Category: Architecture Published on 19 Dec, 2012 Tags: , , , , , ,
1-the-new-fritz-hansen-showroom-in-milan-by-studiopepe

The new Store, located in the heart of Brera in Corso Garibaldi, replaces the Fritz Hansen showroom that has been completely renovated by Studiopepe. The Store, which will be a source of inspiration for private individuals, architects and designers, is home to the entire Fritz Hansen collection in addition to a few but significant pieces by Nordic brands such as USM, String Furniture, Hay, Norman Copenhagen, Ferm Living, Another Country, OMM Design and products by the designers David Taylor and Jón Helgi Hólmgeirsson.

The design concept focuses on a new aesthetic that aims to mix Nordic style with Milanese style, combining historic pieces of the brand with works by new designers and Scandinavian brands never before distributed in Italy. The space is characterized by new lights and colors and the design is dominated by a wall intersecting the three floors, featuring a graphic pattern loosely based on the work of Arne Jacobsen.

The basement, intended mainly for the offices of Fritz Hansen, will also feature a more technical section dedicated to furnishing contracts, while still reflecting the mood and quality that characterize this new space in Corso Garibaldi. One of the special novelties of the Store is the area titled Capsule. This is a separate area inside the store, a project within a project that will continue to function separately, periodically hosting site-specific installations, special editions and other specifically designed events.

(Click images for full size photos)

2 the new fritz hansen showroom in milan by studiopepe The new Republic of Fritz Hansen Store in Milan by Studiopepe 3 the new fritz hansen showroom in milan by studiopepe The new Republic of Fritz Hansen Store in Milan by Studiopepe 4 the new fritz hansen showroom in milan by studiopepe The new Republic of Fritz Hansen Store in Milan by Studiopepe 5 the new fritz hansen showroom in milan by studiopepe The new Republic of Fritz Hansen Store in Milan by Studiopepe 6 the new fritz hansen showroom in milan by studiopepe The new Republic of Fritz Hansen Store in Milan by Studiopepe 7 the new fritz hansen showroom in milan by studiopepe The new Republic of Fritz Hansen Store in Milan by Studiopepe 8 the new fritz hansen showroom in milan by studiopepe The new Republic of Fritz Hansen Store in Milan by Studiopepe 9 the new fritz hansen showroom in milan by studiopepe The new Republic of Fritz Hansen Store in Milan by Studiopepe 10 the new fritz hansen showroom in milan by studiopepe The new Republic of Fritz Hansen Store in Milan by Studiopepe 11 the new fritz hansen showroom in milan by studiopepe The new Republic of Fritz Hansen Store in Milan by Studiopepe 12 the new fritz hansen showroom in milan by studiopepe The new Republic of Fritz Hansen Store in Milan by Studiopepe 13 the new fritz hansen showroom in milan by studiopepe The new Republic of Fritz Hansen Store in Milan by Studiopepe 14 the new fritz hansen showroom in milan by studiopepe The new Republic of Fritz Hansen Store in Milan by Studiopepe 15 the new fritz hansen showroom in milan by studiopepe The new Republic of Fritz Hansen Store in Milan by Studiopepe 16 the new fritz hansen showroom in milan by studiopepe The new Republic of Fritz Hansen Store in Milan by Studiopepe 17 the new fritz hansen showroom in milan by studiopepe The new Republic of Fritz Hansen Store in Milan by Studiopepe 18 the new fritz hansen showroom in milan by studiopepe The new Republic of Fritz Hansen Store in Milan by Studiopepe 19 the new fritz hansen showroom in milan by studiopepe The new Republic of Fritz Hansen Store in Milan by Studiopepe 20 the new fritz hansen showroom in milan by studiopepe The new Republic of Fritz Hansen Store in Milan by Studiopepe

images ©  Andrea Ferrari

Recommended:

AZC | Bridge in Paris
Centro Cultural Roberto Cantoral by Broissin Architects
DRI DRI by Elips Design at St Martins Lane hotel
URBICIDE exhibition at Workshop gallery in Venice
Zaha Hadid: Shop in Shop concept for Neil Barrett
The New Hold house in Melbourne by Jessica Lew
Mercato Restaurant & Bar in Shanghai by Neri&Hu
Tetsuo Kondo: House in Chayagasaka
The new Assemble Studio with its geometric ceiling influenced by Origami
House in Itami by Tato Architects
The Fragrance Kitchen store in Kuwait City by ARCHJS
Village House by Powerhouse Company
The international school in Ikast-Brande by C.F. Møller
The new Els Encants Vells by b720 Arquitectos in Barcelona
Black House in Normandy by Marchi Architectes
Studio Gang’s WMS boathouse at Clark Park, Chicago
De Beauvoir House by Scott Architects
Grimshaw’s Pulkovo International Airport opens in St Petersburg
ODEEH Berlin boutique by Zeller & Moye
The Garden House by De Matos Ryan, London

Leave a Reply

Your email address will not be published.

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>

 

Submit Your Work