The new Store, located in the heart of Brera in Corso Garibaldi, replaces the Fritz Hansen showroom that has been completely renovated by Studiopepe. The Store, which will be a source of inspiration for private individuals, architects and designers, is home to the entire Fritz Hansen collection in addition to a few but significant pieces by Nordic brands such as USM, String Furniture, Hay, Norman Copenhagen, Ferm Living, Another Country, OMM Design and products by the designers David Taylor and Jón Helgi Hólmgeirsson.
The design concept focuses on a new aesthetic that aims to mix Nordic style with Milanese style, combining historic pieces of the brand with works by new designers and Scandinavian brands never before distributed in Italy. The space is characterized by new lights and colors and the design is dominated by a wall intersecting the three floors, featuring a graphic pattern loosely based on the work of Arne Jacobsen.
The basement, intended mainly for the offices of Fritz Hansen, will also feature a more technical section dedicated to furnishing contracts, while still reflecting the mood and quality that characterize this new space in Corso Garibaldi. One of the special novelties of the Store is the area titled Capsule. This is a separate area inside the store, a project within a project that will continue to function separately, periodically hosting site-specific installations, special editions and other specifically designed events.
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images © Andrea Ferrari