Ico Migliore and Mara Servetto for "Altagamma - Italian Contemporary Excellence" exhibition at the Milan Triennale | urdesign magazine

Migliore+Servetto architects for “Altagamma – Italian Contemporary Excellence” exhibition

Category: Architecture Published on 17 Jan, 2013 Tags: , ,
1-ico-migliore-and-mara-servetto-for-altagamma-italian-contemporary-excellence-exhibition-at-the-milan-triennale

A landscape of images marked by an evocative path, in the middle of lights and reflections, has been created by Ico Migliore and Mara Servetto for the exhibition “Altagamma – Italian Contemporary Excellence” at the Milan Triennale. A completely white space lit by 65 cases hanging on long and red exposed wiring cables, to host and give light to the selected shots.

The cases have been designed, in their shape and disposition, as a sort of tridimensional layout within a big white page, to define an overall scenario about the Italian manufacture and industrial excellence. The mirror insertions create free and surreal links between images and the volumes of the cases creating several visual connections and reflections, where lightness becomes a dominant element. In its rhythmic sequence, the path builds up as a free and changing flow of each visitor.

At the entrance a long lit corridor guides the visitors in a “trip throughout Italy”: a continuous surface of light forms the background of a black & white graphics about made in Italy, while on the opposite side 10 monitors talks about the philosophy of the brands through images and texts. At the end of the tunnel, as a premise to the landscape of images, a great projection floor shows the experience of the young reports that were asked to interpret the Italian brands of the exhibition.

ALTAGAMMA – ITALIAN CONTEMPORARY EXCELLENCE is a collection of snapshots that recount the values that have enabled the assertion of Italian top of the range in the world, and the relevant companies, through the language of images. Ten Italian photographers created a mosaic that exalts ‘the beautiful, the good and the well-made’ of companies through eyes untamed by habit and still able to astonish.

(Click images for full size photos)

2 ico migliore and mara servetto for altagamma italian contemporary excellence exhibition at the milan triennale Migliore+Servetto architects for Altagamma Italian Contemporary Excellence exhibition 3 ico migliore and mara servetto for altagamma italian contemporary excellence exhibition at the milan triennale Migliore+Servetto architects for Altagamma Italian Contemporary Excellence exhibition 4 ico migliore and mara servetto for altagamma italian contemporary excellence exhibition at the milan triennale Migliore+Servetto architects for Altagamma Italian Contemporary Excellence exhibition 5 ico migliore and mara servetto for altagamma italian contemporary excellence exhibition at the milan triennale Migliore+Servetto architects for Altagamma Italian Contemporary Excellence exhibition 6 ico migliore and mara servetto for altagamma italian contemporary excellence exhibition at the milan triennale Migliore+Servetto architects for Altagamma Italian Contemporary Excellence exhibition 7 ico migliore and mara servetto for altagamma italian contemporary excellence exhibition at the milan triennale Migliore+Servetto architects for Altagamma Italian Contemporary Excellence exhibition 8 ico migliore and mara servetto for altagamma italian contemporary excellence exhibition at the milan triennale Migliore+Servetto architects for Altagamma Italian Contemporary Excellence exhibition

Design by: Ico Migliore and Mara Servetto – Migliore+Servetto Architects
Project: Altagamma – Italian Contemporary Excellence Exhibition
Location: Triennale di Milano
Date: 13 December 2012 – 27 January 2013
Client: Fondazione Altagamma Project Curator: Cristina Morozzi
Images © Pasquale Formisano

Recommended:

Social Workplace Combiwerk in Delft | VMX Architects + i29 interior architects
100% Chocolate Café in Tokyo by Wonderwall
Vadeggio-Cassarate Tunnel by Cino Zucchi Architetti
RMIT Design Hub by Sean Godsell architects
Wanangkura Stadium in Port Hedland by ARM Architecture
Coventry University, Engineering and Computing Building by Arup Associates
Paul Cocksedge: Capture at Friedman Benda Gallery
Przystanek Piekarnia Bakery by Maciej Kurkowski
Cafe Ki in Tokyo by ID
Home within Home: Do-Ho Suh's Ghostly Fabric Sculptures
Glass office for Soho China in Shanghai by AIM Architecture
B' Tower in Rotterdam by Wiel Arets Architects
Black House in Normandy by Marchi Architectes
SPAR Supermarket in Budapest by LAB5 Architects
This Is Not A Toy exhibition opens at the Design Exchange
The Quality Chop Shop in London’s Farringdon by Fraher Architects
Suit Store by HAF Studio, Reykjavík
Wieden+Kennedy New York Office by WORKac
Serpentine Gallery Pavilion 2014 by Smiljan Radic opens to the public
Autoban designs Heydar Aliyev International Airport terminal in Baku

Leave a Reply

Your email address will not be published.


eight + = 9

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>

 

Submit Your Work