Migliore+Servetto architects for “Altagamma – Italian Contemporary Excellence” exhibition

Category: Architecture Published on 17 Jan, 2013 Tags: , ,
1-ico-migliore-and-mara-servetto-for-altagamma-italian-contemporary-excellence-exhibition-at-the-milan-triennale

A landscape of images marked by an evocative path, in the middle of lights and reflections, has been created by Ico Migliore and Mara Servetto for the exhibition “Altagamma – Italian Contemporary Excellence” at the Milan Triennale. A completely white space lit by 65 cases hanging on long and red exposed wiring cables, to host and give light to the selected shots.

The cases have been designed, in their shape and disposition, as a sort of tridimensional layout within a big white page, to define an overall scenario about the Italian manufacture and industrial excellence. The mirror insertions create free and surreal links between images and the volumes of the cases creating several visual connections and reflections, where lightness becomes a dominant element. In its rhythmic sequence, the path builds up as a free and changing flow of each visitor.

At the entrance a long lit corridor guides the visitors in a “trip throughout Italy”: a continuous surface of light forms the background of a black & white graphics about made in Italy, while on the opposite side 10 monitors talks about the philosophy of the brands through images and texts. At the end of the tunnel, as a premise to the landscape of images, a great projection floor shows the experience of the young reports that were asked to interpret the Italian brands of the exhibition.

ALTAGAMMA – ITALIAN CONTEMPORARY EXCELLENCE is a collection of snapshots that recount the values that have enabled the assertion of Italian top of the range in the world, and the relevant companies, through the language of images. Ten Italian photographers created a mosaic that exalts ‘the beautiful, the good and the well-made’ of companies through eyes untamed by habit and still able to astonish.

(Click images for full size photos)

Design by: Ico Migliore and Mara Servetto – Migliore+Servetto Architects
Project: Altagamma – Italian Contemporary Excellence Exhibition
Location: Triennale di Milano
Date: 13 December 2012 – 27 January 2013
Client: Fondazione Altagamma Project Curator: Cristina Morozzi
Images © Pasquale Formisano

Recommended:

The Lefo Mall Shopping Centre by Broadway Malyan
Childminders Centre (Haus der Tagesmütter) in Selb by TallerDE2 Arquitectos + Gutiérrez De La Fuente...
The Jade Museum in Shanghai by Archi-Union Architects
Perth Arena by ARM architecture
Google Dublin Campus by Camenzind Evolution
Occidens Museum in Pamplona by Antonio Vaíllo + Juan Luis Irigaray
Audi’s Hanging City by KMS Blackspace + SCHMIDHUBER
Prune Nourry's Terracotta Daughters Installation Reflects Upon Gender Preference in China
NL Architects transformed containers into Barneveld Noord Bus Station
ARC River Culture Pavilion by Asymptote Architecture
B' Tower in Rotterdam by Wiel Arets Architects
Black House in Normandy by Marchi Architectes
Glamping for Glampers: Exclusive Camping Tents by ArchiWorkshop
Archaeological Pavilion in Aachen by Kadawittfeldarchitektur
Serpentine Pavilion 2014 by Smiljan Radic
Frank Gehry's Fondation Louis Vuitton set to open in October
Beige concept store in Tokyo by Nendo
Le Mistral gift shop in Tokyo by JP architects
Garage Loft in Arnhem by Studio OxL
Austria Pavilion for Expo Milano 2015 by team.breathe.austria

Leave a Reply

Your email address will not be published.


eight − = 4

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>

 

Submit Your Work