Ico Migliore and Mara Servetto for "Altagamma - Italian Contemporary Excellence" exhibition at the Milan Triennale | urdesign magazine

Migliore+Servetto architects for “Altagamma – Italian Contemporary Excellence” exhibition

Category: Architecture Published on 17 Jan, 2013 Tags: , ,
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A landscape of images marked by an evocative path, in the middle of lights and reflections, has been created by Ico Migliore and Mara Servetto for the exhibition “Altagamma – Italian Contemporary Excellence” at the Milan Triennale. A completely white space lit by 65 cases hanging on long and red exposed wiring cables, to host and give light to the selected shots.

The cases have been designed, in their shape and disposition, as a sort of tridimensional layout within a big white page, to define an overall scenario about the Italian manufacture and industrial excellence. The mirror insertions create free and surreal links between images and the volumes of the cases creating several visual connections and reflections, where lightness becomes a dominant element. In its rhythmic sequence, the path builds up as a free and changing flow of each visitor.

At the entrance a long lit corridor guides the visitors in a “trip throughout Italy”: a continuous surface of light forms the background of a black & white graphics about made in Italy, while on the opposite side 10 monitors talks about the philosophy of the brands through images and texts. At the end of the tunnel, as a premise to the landscape of images, a great projection floor shows the experience of the young reports that were asked to interpret the Italian brands of the exhibition.

ALTAGAMMA – ITALIAN CONTEMPORARY EXCELLENCE is a collection of snapshots that recount the values that have enabled the assertion of Italian top of the range in the world, and the relevant companies, through the language of images. Ten Italian photographers created a mosaic that exalts ‘the beautiful, the good and the well-made’ of companies through eyes untamed by habit and still able to astonish.

(Click images for full size photos)

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Design by: Ico Migliore and Mara Servetto – Migliore+Servetto Architects
Project: Altagamma – Italian Contemporary Excellence Exhibition
Location: Triennale di Milano
Date: 13 December 2012 – 27 January 2013
Client: Fondazione Altagamma Project Curator: Cristina Morozzi
Images © Pasquale Formisano

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