The ideal house by AMO for Prada during Milan Men’s Fashion Week

Category: Design Published on 18 Jan, 2013 Tags: , , , , , ,
the-ideal-house-by-amo-for-prada-during-milan-mens-fashion-week

As an inversion of the traditional catwalk configuration, AMO conceived a set built around the perimeter of the audience, which is seated on an irregularly shaped central island, during the Prada Men Autumn Winter 2013 Fashion Show. The audience was faced an “ideal house”: an interior populated with geometric furniture, objects and manifestations of everyday life.

The stage and the island was built in wood. The entire scene was unified by a neutral light grey color that covered both stage and the perimeter wall. Furniture was built in wood, metal and Plexiglas in combination with paper textures, while objects was realized in blue foam and / or painted wood.

The abstract and geometric furniture that populated the ideal house are anticipations of the upcoming series designed by OMA for Knoll: a collection of 12 pieces of essential design and maximum adjustability that meet the most diverse range of uses. Furniture will be launched officially in their final version later this year.

(Click images for full size photos)

images © Giovanna Silva + Agostino + Osio Phil Meech | video courtesy of PRADA

Recommended:

Floating Lights in Fête des Lumieres by Travesias De Luz
Walking Cabinet by Markus Johansson
Nike: The Art + Science of Super Natural Motion exhibition
IBM + Ogilvy & Mather: Billboards as Urban Furniture
Villa Mallorca's Perforated Copper Staircase by Arup + Studio Mishin
2013 Barcelona Swimming World Championship Medals by Lagranja
Sander Wassink creates new Shoes out of Cut Up Cheap Chinese Fake Label Shoes
Lou, a Sustainable Lounge Chair made of Merino Wool by Famos
Personal Code and Liaison bracelets collection by Giorgio Bonaguro
Studio Family reimagines the Holy Bible with an intuitive iPhone app
Pooh Table Collection by Nendo for Walt Disney Japan
Responsive Environment Leather Jacket by Lauren Bowker
Infographic: Weather Radials Poster by Raureif
Seams - ceramic centerpieces collection by Benjamin Hubert for Bitossi
The Sa: The Umbrella Reimagined by Justin Nagelberg and Matthew Waldman
playLAND pavilions by LIKEarchitects
Wooden Cloth - Extendable Table by Nathalie Dackelid
Tokyo Tribal Furniture Collection by Nendo for industry+
QTZ Seating Collection by Alexander Lotersztain
G-Star RAW x Vitra Prouvé RAW Office Edition

Leave a Reply

Your email address will not be published.


− three = 0

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>

 

Submit Your Work