The ideal house by AMO for Prada during Milan Men's Fashion Week | urdesign magazine

The ideal house by AMO for Prada during Milan Men’s Fashion Week

Category: Design Published on 18 Jan, 2013 Tags: , , , , , ,
the-ideal-house-by-amo-for-prada-during-milan-mens-fashion-week

As an inversion of the traditional catwalk configuration, AMO conceived a set built around the perimeter of the audience, which is seated on an irregularly shaped central island, during the Prada Men Autumn Winter 2013 Fashion Show. The audience was faced an “ideal house”: an interior populated with geometric furniture, objects and manifestations of everyday life.

The stage and the island was built in wood. The entire scene was unified by a neutral light grey color that covered both stage and the perimeter wall. Furniture was built in wood, metal and Plexiglas in combination with paper textures, while objects was realized in blue foam and / or painted wood.

The abstract and geometric furniture that populated the ideal house are anticipations of the upcoming series designed by OMA for Knoll: a collection of 12 pieces of essential design and maximum adjustability that meet the most diverse range of uses. Furniture will be launched officially in their final version later this year.

(Click images for full size photos)

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images © Giovanna Silva + Agostino + Osio Phil Meech | video courtesy of PRADA

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