The ideal house by AMO for Prada during Milan Men’s Fashion Week

Category: Design Published on 18 Jan, 2013 Tags: , , , , , ,
the-ideal-house-by-amo-for-prada-during-milan-mens-fashion-week

As an inversion of the traditional catwalk configuration, AMO conceived a set built around the perimeter of the audience, which is seated on an irregularly shaped central island, during the Prada Men Autumn Winter 2013 Fashion Show. The audience was faced an “ideal house”: an interior populated with geometric furniture, objects and manifestations of everyday life.

The stage and the island was built in wood. The entire scene was unified by a neutral light grey color that covered both stage and the perimeter wall. Furniture was built in wood, metal and Plexiglas in combination with paper textures, while objects was realized in blue foam and / or painted wood.

The abstract and geometric furniture that populated the ideal house are anticipations of the upcoming series designed by OMA for Knoll: a collection of 12 pieces of essential design and maximum adjustability that meet the most diverse range of uses. Furniture will be launched officially in their final version later this year.

(Click images for full size photos)

images © Giovanna Silva + Agostino + Osio Phil Meech | video courtesy of PRADA

Recommended:

Roots vases by Giorgio Bonaguro
Who's Who boutique in Milan by Fabio Novembre
MUSGUARD: A removable, rollable bicycle fender by Jurij Lozić
WaterDream by Nendo for Axor
Villa Mallorca's Perforated Copper Staircase by Arup + Studio Mishin
The Andy Warhol Temporary Museum by LIKEarchitects
Incertitudes: Sound Activated Clothing by Ying Gao
PAPERBACK: adhesive notes for iPhone by iLoveHandles
The Ephemeral Lighting Installation by (fos) in Madrid
Adidas adizero f50 by Yohji Yamamoto
This Is Not A Toy exhibition opens at the Design Exchange
Crystal Rock lights by Arik Levy for Lasvit
Urwerk UR-105M
Skylock, The Solar-Powered Smart Bike Lock by Velo Labs
Fondue Slipper by Satsuki Ohata
Pastello: Draw Act by Mathery Studio at NGV
Epochs collection by WertelOberfell for Panasonic
The End of Sitting by RAAAF + Barbara Visser
Kurage Paper Light by Nendo + Luca Nichetto for Foscarini
Russia Pavilion for Expo Milano 2015 by SPEECH

Leave a Reply

Your email address will not be published.


three − 1 =

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>

 

Submit Your Work