The ideal house by AMO for Prada during Milan Men’s Fashion Week

Category: Design Published on 18 Jan, 2013 Tags: , , , , , ,

As an inversion of the traditional catwalk configuration, AMO conceived a set built around the perimeter of the audience, which is seated on an irregularly shaped central island, during the Prada Men Autumn Winter 2013 Fashion Show. The audience was faced an “ideal house”: an interior populated with geometric furniture, objects and manifestations of everyday life.

The stage and the island was built in wood. The entire scene was unified by a neutral light grey color that covered both stage and the perimeter wall. Furniture was built in wood, metal and Plexiglas in combination with paper textures, while objects was realized in blue foam and / or painted wood.

The abstract and geometric furniture that populated the ideal house are anticipations of the upcoming series designed by OMA for Knoll: a collection of 12 pieces of essential design and maximum adjustability that meet the most diverse range of uses. Furniture will be launched officially in their final version later this year.

(Click images for full size photos)

images © Giovanna Silva + Agostino + Osio Phil Meech | video courtesy of PRADA


XTable by KiBiSi
Luca Barcellona: Take Your Pleasure Seriously
Pig on the wings Table/Stool by Gentle Giants
FutureBrand created a new Logo and Livery for American Airlines
Place Keeper Chair by Julian Sterz
Deep-sea by Nendo for Glas Italia
Svart Bicycle by BikeID for MoMA store
The Conductor: interactive installation by Faye Toogood for Established & Sons
Nomadic Chair by Jorge Penadés
petit h: Studio Toogood creates a bloody installation for Hermès
The Cube installation by Oyler Wu Collaborative for the Beijing Biennale
The Current Table by Marjan van Aubel
Colorful Wind installation by Emmanuelle Moureaux for UNIQLO
Tile Mile installation by Russ + Henshaw
Nike 2014 #BETRUE Collection
The Guest Porcelain Figurines by Paul Smith for Lladró
DINN Musical Clock by Alessandro Zambelli
Nendo designs cover-brella for by | n
Nendo designs limited edition chocolate sets for Maison & Object 2015
Austria Pavilion for Expo Milano 2015 by team.breathe.austria

Leave a Reply

Your email address will not be published.

5 − = two

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>


Submit Your Work