The ideal house by AMO for Prada during Milan Men’s Fashion Week

Category: Design Published on 18 Jan, 2013 Tags: , , , , , ,

As an inversion of the traditional catwalk configuration, AMO conceived a set built around the perimeter of the audience, which is seated on an irregularly shaped central island, during the Prada Men Autumn Winter 2013 Fashion Show. The audience was faced an “ideal house”: an interior populated with geometric furniture, objects and manifestations of everyday life.

The stage and the island was built in wood. The entire scene was unified by a neutral light grey color that covered both stage and the perimeter wall. Furniture was built in wood, metal and Plexiglas in combination with paper textures, while objects was realized in blue foam and / or painted wood.

The abstract and geometric furniture that populated the ideal house are anticipations of the upcoming series designed by OMA for Knoll: a collection of 12 pieces of essential design and maximum adjustability that meet the most diverse range of uses. Furniture will be launched officially in their final version later this year.

(Click images for full size photos)

images © Giovanna Silva + Agostino + Osio Phil Meech | video courtesy of PRADA


Pechet Studio | 'Emptyful' Sculpture @ the Millennium Library Plaza
Christian Louboutin Christmas windows by studio XAG
Low Cost House in Vietnam by Vo Trong Nghia Architects
STEEL chair by Reinier de Jong
Mangas Space by Patricia Urquiola for Gan
Frigg sofa by Marianne Kleis
IBM + Ogilvy & Mather: Billboards as Urban Furniture
Alix Sofa By Tilt for Amaze
Mirror Tapestry by Lee Borthwick
Haptic Chair by Trine Kjaer Design Studio
The Oasis of Aboukir: Green Wall by Patrick Blanc
GOD is in the Details: Swarovski brings new focus to the treasures of the V&A Museum
Vapor II: inflated plastic lighting collection by Pieke Bergmans
Spruce Stove by Michiel Martens and Roel de Boer
Epiphyte Chamber installation by Philip Beesley at MMCA
ICEHOTEL Main Hall "Secret Garden" by Alessandro Falca + Annasofia Mååg
Nuzzles: Glowing Huts on a frozen river by RAW Design
Adidas unveils the World's First Knitted Football Boot
Taiyo Sushi Restaurant in Milan by Lai Studio
Rain Bottle installation by Nendo at Maison & Objet

Leave a Reply

Your email address will not be published.

− 7 = two

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>


Submit Your Work