The ideal house by AMO for Prada during Milan Men's Fashion Week | urdesign magazine

The ideal house by AMO for Prada during Milan Men’s Fashion Week

Category: Design Published on 18 Jan, 2013 Tags: , , , , , ,
the-ideal-house-by-amo-for-prada-during-milan-mens-fashion-week

As an inversion of the traditional catwalk configuration, AMO conceived a set built around the perimeter of the audience, which is seated on an irregularly shaped central island, during the Prada Men Autumn Winter 2013 Fashion Show. The audience was faced an “ideal house”: an interior populated with geometric furniture, objects and manifestations of everyday life.

The stage and the island was built in wood. The entire scene was unified by a neutral light grey color that covered both stage and the perimeter wall. Furniture was built in wood, metal and Plexiglas in combination with paper textures, while objects was realized in blue foam and / or painted wood.

The abstract and geometric furniture that populated the ideal house are anticipations of the upcoming series designed by OMA for Knoll: a collection of 12 pieces of essential design and maximum adjustability that meet the most diverse range of uses. Furniture will be launched officially in their final version later this year.

(Click images for full size photos)

1 the ideal house amo for prada during milan mens fashion week The ideal house by AMO for Prada during Milan Mens Fashion Week 2 the ideal house amo for prada during milan mens fashion week The ideal house by AMO for Prada during Milan Mens Fashion Week 3 the ideal house amo for prada during milan mens fashion week The ideal house by AMO for Prada during Milan Mens Fashion Week 4 the ideal house amo for prada during milan mens fashion week The ideal house by AMO for Prada during Milan Mens Fashion Week 5 the ideal house amo for prada during milan mens fashion week The ideal house by AMO for Prada during Milan Mens Fashion Week 6 the ideal house amo for prada during milan mens fashion week The ideal house by AMO for Prada during Milan Mens Fashion Week 7 the ideal house amo for prada during milan mens fashion week The ideal house by AMO for Prada during Milan Mens Fashion Week 8 the ideal house amo for prada during milan mens fashion week The ideal house by AMO for Prada during Milan Mens Fashion Week 9 the ideal house amo for prada during milan mens fashion week The ideal house by AMO for Prada during Milan Mens Fashion Week 10 the ideal house amo for prada during milan mens fashion week The ideal house by AMO for Prada during Milan Mens Fashion Week 11 the ideal house amo for prada during milan mens fashion week The ideal house by AMO for Prada during Milan Mens Fashion Week

images © Giovanna Silva + Agostino + Osio Phil Meech | video courtesy of PRADA

Recommended:

U-turn LED spotlight range by Michel Charlot for BELUX
The Made Collection by David Okum
Quiet Motion installation by Ronan and Erwan Bouroullec for BMW i
eBay Living at FuoriSalone 2013
Marchigue Concrete Vases Collection by Stefano Pugliese
Element collection by Tokujin Yoshioka for Desalto
Berg clothes rack by Arash Eskafi
Cloud Ceiling installation by Wayne Garrett & Caitlind Brown at Progress Bar
Ceramic Dock station by Daniel Duarte
FreakishCLOCK by Sabrina Fossi
PAPERBACK: adhesive notes for iPhone by iLoveHandles
Nest Protect Smoke + Carbon Monoxide Alarm
IUTER Flagship store in Milan
The Never Empty Mug Collection for Starbucks by Nendo
Constell.ation: Lighting installation in Lisbon by LIKEarchitects
Blow, Inflatable Lamps by Theo Möller
XX Century Capital: Giant Golden Piñata Cow in New York by Sebastian Errazuriz
OON power strip by David Okum
ClockONE by Twelve24
Multi-purpose Dice Furniture by Torafu Architects

Leave a Reply

Your email address will not be published.


8 − = three

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>

 

Submit Your Work