At the 83rd Geneva Motor Show, the European Design Institute (IED) of Turin will presents the world première of ‘Gloria‘, a tribute to sportiness and sleek Italian style, created to celebrate the strength of a brand with international renown – Alfa Romeo – which has brought the beauty of Made in Italy design to the world.
The Istituto Europeo di Design of Turin, thanks to support from and collaboration with Fiat Chrysler’s Design Center EMEA, has had an opportunity to train its young car designers to “develop an Alfa Romeo sedan product to be communicated also to the American and Asian markets”. Gloria is the work of twenty students on the Master’s course coordinated by Luca Borgogno – Lead Designer Pininfarina.
4700 mm long, 1920 mm wide, 1320 mm high and with a wheelbase of 2900 mm, ‘Gloria’ is a sports saloon with decisive lines that run down the side to the rear end. It would be propelled by a state-of-the-art V6 or V8 biturbo engine on the road. The bonnet powerfully evokes the Alfa Romeo shield through the lines of the car, which highlight the three-dimensional aspects of its form. The leather strips at the front recall the memorable leather straps for the luggage compartments of the brand’s historic cars.
The ‘Master of Arts in Transportation Design – work experience‘ is a highly specialised educational course, which prepares skilled automotive professionals who can tackle the world of work thanks to an ongoing relationship with style centres and companies.
Having reached its tenth attendance at Geneva, for 2013 the European Design Institute offers the possibility of experiencing at the stand the integration of the full-scale model with augmented reality. The concept will be reproduced on the iPad in a virtual environment, where it will be possible to interact with it, choosing between five models of rims and five body colours to try out, replacing the real ones. The five rims are the result of a teaching project developed in collaboration with OZ Racing who, as sponsor of the Gloria’s 20″ rims, asked the Master students to design a series of proposals. Five of these were selected for the virtual interactivity. The five rims will also feature in a kind of talent contest that IED and OZ Racing will launch at the stand via the app and on the web to decide the winning project, with the most interesting design.
images courtesy of Alfa Romeo