Pulsate Installation by Lily Jencks and Nathanael Dorent

Category: Design Published on 15 Mar, 2013 Tags: , , , , ,
Pulsate Installation by Lily Jencks and Nathanael Dorent for Capitol Designer Studio

Capitol Designer Studio (CDS) has commissioned Lily Jencks and Nathanael Dorent to create a pop-up installation in Primrose Hill to show people just what’s possible using a porcelain tile. The duo created an incredibly striking space. Lily explains that there are two ideas within the installation: “One is about perception – how you perceive distances and shapes; and make sense of space. The other is about how to display an object that’s for sale; we wanted the space to be more than just a showroom selling tiles; to rethink the commercial transaction as something more creative.”

The first idea was inspired by Op Art and Gestalt psychology. Pulsate creates a sense of reinforced perspective and as a result will draw people into the space. Nathanael says: “We decided to use one system of tiles in one size and four colours. It’s just a simple herringbone pattern, but we’ve applied it in three dimensions, to create something really eye popping.” Lily adds: “What’s fun about the SistemN is the subtle range of colour. To get the really vivid exciting pattern, we go from dark to light to dark in a gradient, like a pulsating wave, which is where the name comes from.” And because the pattern and structure are so tightly interrelated, there is zero-tolerance for error – if the structure changed by even one millimetre, the pattern would not work. So they had to pay incredibly close attention to every detail to get it just right.

The resulting space will be a ‘cultural hub’. Nathanael says: “We had the idea of a shop not being only a functional space for consumption, but more about architecture and adventure. The floor is sloped, and benches are built into the structure, so you’re never really sure what you’re looking at. People can sit and have a discussion, lie on the slope, or view the product. We hope this will be a place where commerce will not only be about selling but about exchanging information. and nine months is long enough that things can really happen here.” A programme of events, including lectures, product launches and fashion shoots, starts with the launch event on 21st March 2013.

(Click images for full size pictures)

Pulsate Installation by Lily Jencks and Nathanael Dorent for Capitol Designer Studio Pulsate Installation by Lily Jencks and Nathanael Dorent for Capitol Designer Studio Pulsate Installation by Lily Jencks and Nathanael Dorent for Capitol Designer Studio Pulsate Installation by Lily Jencks and Nathanael Dorent for Capitol Designer Studio Pulsate Installation by Lily Jencks and Nathanael Dorent for Capitol Designer Studio

images © Hufton + Crow – courtesy of Capitol Designer Studio

Recommended:

Nike Pop Up Showroom by Maggie Peng & Albert Tien
Hotel Scholl in Schwäbisch Hall by Seifried & Mack
Paper Chandeliers by Cristina Parreño
eBay Living at FuoriSalone 2013
Kempart Loft in Liège, Belgium by Daniel Dethier
Kenny Chair by Raw Edges for Moroso
Paramount Residence Alma by Plasma Studio
Feestaardvarken: Giant Party Aardvark by Florentijn Hofman
Onion Skin: audiovisual installation by Olivier Ratsi
Fantasia lamps by Design MID
King Fahad National Library by Gerber Architekten
Subway Station made of 190.000 Lego Bricks Pops Up In Milan To Promote ‘The LEGO Movie’
Kolmio+LIM Nail Salon By Yusuke Seki In Osaka
We Dance installation by Fabio Novembre at Lexus Design Amazing 2014
Kangaroo Light by Studio Banana Things
Alfred Street Residence by Studiofour
Kusatsu house by ALTS Design Office
Loft above Jaffa by Hankin Shavit Architecture & Design
Camper Together Store Milan by Kengo Kuma
Cheering Restaurant in Hanoi by H&P Architects

Leave a Reply

Your email address will not be published.


− 4 = three

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>

 

Submit Your Work