eBay, one of the most popular ecommerce site, returns this year in Milan for the event which is most awaited by design lovers, the FuoriSalone. Inside Opificio 31, in the heart of Zona Tortona, during the Milan Design Week 2013, eBay Living aims to replicate last year eBay Temporary Loft big success.
In three total white rooms, recreating the same house environment, some objects stand out as the only coloured items and are presented to visitors in three different uses: in the first room objects retain their original function, in the second one they are transformed to assume a new role, while in the third, thanks to Augmented Reality technology, a new and unexpected use of them is going to be discovered.
So the suitcase of the first room turns into an unexpected tea table and goes on to find a new purpose and, thanks to the iPads provided in the location or one’s smartphone, become a mirror cabinet.
eBay Living is, in fact, not only a creative space where to find out how imagination could change our living reality: with Augmented Reality as protagonist, third step of the eBay Living experience, eBay Living allows visitors to live a new experience, where objects take unexpected forms, but only if viewed through the eye of the tablet.
At the end of the route throughout the three rooms, visitors will be involved in two different shopping experiences thanks to QR Code technology.
images courtesy of eBay