Akihisa Hirata and Toyo Ito installation at Lexus Design Amazing 2013 | urdesign magazine

Akihisa Hirata and Toyo Ito installation at Lexus Design Amazing 2013

Category: Architecture Published on 16 Apr, 2013 Tags: , , , ,
Akihisa Hirata and Toyo Ito installation at Lexus Design Amazing 2013

Last week, on the occasion of the Milan Design Week 2013, Japanese architects Toyo Ito and Akihisa Hirata showed their amazing installation at Lexus Design Amazing 2013, an exhibition full of unexpected and exhilarating encounters which also allowed visitors to interact with design.

Amazing Flow is an experiment in exploring new perceptions of the value of design: Toyo Ito and Akihisa Hirata installation is inspired by nature, designed to simulate the natural motion of the wind.

2 akihisa hirata and toyo ito installation at lexus design amazing 2013 Akihisa Hirata and Toyo Ito installation at Lexus Design Amazing 2013

The exhibition space has been designed to present a dynamic scene inspired by an awareness of the flow of the wind in nature. “Our desire here was to create a design that allows visitors to experience the image of nature and humans joining to create the flow of life in the future”, explain designers Toyo Ito and Akihisa Hirata.

The incredible natural path drawn by the wind has floated in the 300 square meters exhibition space of the Museo della Permanente in Milan. Visitors became one with the flow as they strolled through the natural wood installation that brings to mind visions of a future urban environment.

3 akihisa hirata and toyo ito installation at lexus design amazing 2013 Akihisa Hirata and Toyo Ito installation at Lexus Design Amazing 2013

[The Lexus Design Award is an international competition intended to solve pertinent issues through design. By continually discovering, supporting and nurturing new talent, Lexus will foster the potential of design in the generations that will build the future.]

4 akihisa hirata and toyo ito installation at lexus design amazing 2013 Akihisa Hirata and Toyo Ito installation at Lexus Design Amazing 2013

Amazing Flow – Akihisa Hirata and Toyo Ito from URDesign on Vimeo.

images courtesy of Lexus

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