Coffee and beer aficionados are learning that adding coffee beans to beer during the brewing process enriches the beer with a deep taste due to the bitterness and aroma of the beans. Anchor Coffee, a coffee business in Kesennuma, a small city in northern Japan, and a Japanese sake and beer brewery Sekinoichi of Ichinoseki, another small city in the same region – both areas were devastated by the earthquake and tsunami of March 2011, so the beer is a charity project to fundraise for disaster relief – have created a coffee beer drink, inviting Nendo to create the packaging for the new product.
To keep costs low, Nendo team has used the existing bottles, and covered them with small labels in the shape of coffee beans, applied by hand. The bottle design is at once simple enough to maintain brand identity and unique, as the pattern varies slightly with every bottle, something large breweries can’t offer.
all images © HIROSHI IWASAKI