The submarine #L1F3 got stuck in Milan

Category: Design Published on 01 Oct, 2013 Tags: , , , ,
The submarine #L1F3 got stuck in Milan

Via Mercanti, Milan, 8 in the morning. The submarine #L1F3 got lost and during the maneuvers pierces the asphalt surface a few steps from the Duomo. The captain and crew are stunned, the passers-by are incredulous. Policemen and firemen intervened. It isn’t the chronicle of an accident, but the publicity stunt created by Milan-based agency M&C SAATCHI for an insurance company to launch their new LifePark Protection store.

The submarine #L1F3 got stuck in Milan The submarine #L1F3 got stuck in Milan The submarine #L1F3 got stuck in Milan

(FOTOGRAMMA) | video © Europe Assistance Italia

Recommended:

Bathroom Bubble (Urban/Nature) @ ISH 2013
Under My Tree by Florian Brillet for Ligne Roset
Clarissa Hood armchair and Hood chair by Patricia Urquiola for Moroso
Kartell: La Galleria "The Luxury Experience Issue" by Ferruccio Laviani
Wireflow, immaterial sculptural lights by Arik Levy for VIBIA
YAP MAXXI 2013: HE installation by BAM!
Cloud Ceiling installation by Wayne Garrett & Caitlind Brown at Progress Bar
Material Container Stools by Jeonghwa Seo
Pullman 'Business Playground' by Mathieu Lehanneur
eBay DOME installation at Fuorisalone 2014
Aureola tea set by Luca Nichetto + Lera Moiseeva for MJÖLK
11+ World Clock
Halo coloured carbon fiber chair by Hypetex + Michael Sodeau
Taumascopio by Mattia Paco Rizzi + Jessica Bergstein-Collay
Pop-Up Habitat by People’s Architecture Office
Liz West turns a Manchester Gallery into a giant rainbow
Ionna Vautrin's Clover Pilot Light for LEXON design
FLYTE Levitating Lamp by Simon Morris 
Julien Salaud's Immersive UV-Illuminated Installation at Maison Ackerman
Fondazione Prada Campus by OMA opens in Milan

 


Comments

Leave a Reply

Your email address will not be published.


5 − = one

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>

 

Submit Your Work