Via Mercanti, Milan, 8 in the morning. The submarine #L1F3 got lost and during the maneuvers pierces the asphalt surface a few steps from the Duomo. The captain and crew are stunned, the passers-by are incredulous. Policemen and firemen intervened. It isn’t the chronicle of an accident, but the publicity stunt created by Milan-based agency M&C SAATCHI for an insurance company to launch their new LifePark Protection store.
(FOTOGRAMMA) | video © Europe Assistance Italia