The submarine #L1F3 got stuck in Milan | urdesign magazine

The submarine #L1F3 got stuck in Milan

Category: Design Published on 01 Oct, 2013 Tags: , , , ,
The submarine #L1F3 got stuck in Milan

Via Mercanti, Milan, 8 in the morning. The submarine #L1F3 got lost and during the maneuvers pierces the asphalt surface a few steps from the Duomo. The captain and crew are stunned, the passers-by are incredulous. Policemen and firemen intervened. It isn’t the chronicle of an accident, but the publicity stunt created by Milan-based agency M&C SAATCHI for an insurance company to launch their new LifePark Protection store.

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(FOTOGRAMMA) | video © Europe Assistance Italia

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